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The Fourth Regional ‘Great 4X4 Expedition by Toyota’ held in the Eastern Region Culminates, delivering Joy and Unforgettable Off-roading Experiences to the 4X4 Enthusiasts !


The Fourth Regional ‘Great 4X4 Expedition by Toyota’ held in the Eastern Region Culminates, delivering Joy and Unforgettable Off-roading Experiences to the 4X4 Enthusiasts !

Chennai, 20October 2023: Toyota Kirloskar Motor (TKM) successfully wrapped up its 'Great 4X4 Expedition by Toyota' in the East region, marking an extraordinary journey filled with the thrill of off-roading. This is the latest edition of 'Great 4X4 Expedition by Toyota' series, which commenced with a zonal expedition in Southern India and continued through Western and Northern regional drives. Throughout this incredible journey, the expedition has captured the hearts of discerning 4X4 enthusiasts, offering a thrilling and immersive experience. 

The experiential drive featured an impressive line-up of exceptional 4X4 SUVs, including the Hilux, LC300, Fortuner, and Hyryder AWD (All Wheel Drive). These Toyota 4X4 SUVs, acclaimed for their unparalleled off-road capabilities coupled with absolute driving comfort, illuminated the journey, showcasing outstanding performance and enhancing the overall experience with their unique product attributes and features.

The expedition which started off at the breath-taking backdrop of Ajodhya Hill Top in Purulia, West Bengal, embodied the indomitable spirit of adventure and off-roading excellence that defines Toyota's 4X4 SUVs. Furthermore, the expedition brought together a diverse group of participants, including owners of Toyota and various other SUV brands, creating a dynamic and electrifying atmosphere with full of excitement. Toyota's rich motorsport heritage continues to be a source of inspiration in the development of wide range of versatile 4X4 SUVs, built on the renowned QDR (Quality, Durability, and Reliability) that have earned the trust of millions of customers.

The 4X4 enthusiasts drove through the challenging terrains, providing an exhilarating experience with the exceptional capabilities of the 4X4 vehicles, highlighting their remarkable features. Notably, the meticulously designed 4-wheel drive (4WD) trail, featuring natural obstacles such as articulation, side inclines, rugged stretches, deep ditches, muddy terrain, and rocky terrain beds, pumped up the true sense of adrenaline amongst the 4X4 participants, with seasoned 4X4 experts providing close guidance to ensure a safe and enjoyable expedition. In addition, the participants also immersed themselves in the scenic beauty of the region, explore historical points of interest along the way, including recreational engagements to keep the spirit high.

Beyond fun and adventure, this endeavour also emphasized a commitment to environment, aligning with Toyota's sustainability initiatives. TKM and the 4X4 participants actively engaged in a clean-up drive, which involved collection, segregation, and disposal of waste at an identified location, thereby contributing towards nature preservation in the region. Furthermore, TKM, through a collaboration with NGO Sankalp Taru, provided an opportunity to participants to virtually plant a sapling, towards reducing carbon footprints. In accordance, saplings were planted on behalf of each participant and further ensure upkeeping of the trees, thereby fostering positive contributions to the environment.

Marking the success of East Zonal ‘Great 4X4 Expedition by Toyota’, Mr. Atul Sood, Vice President of Sales and Strategic Marketing, Toyota Kirloskar Motor said, “We firmly believe that Toyota’s motorsport heritage greatly inspires the creation of our high-quality products, including Toyota’s much-admired 4X4 SUVs. Needless to say, the ‘Great 4X4 Expedition by Toyota’ has created much excitement amongst the members of the 4X4 community, delivering immense joy by providing challenging adventures and leaving them eagerly anticipating for more. As we celebrate the successful conclusion of the East Regional 'Great 4X4 Expedition by Toyota,' we extend our heartfelt appreciation to all the participants, supporters, and partners who have played an integral role in this extraordinary journey. 

With a deep-rooted commitment to sustainability, TKM continues to undertake significant initiatives to make a lasting impact beyond the thrill of off-roading. In this direction, we continue to contribute positively to the environment at every opportunity. This expedition also witnessed the active participation of the 4X4 enthusiasts, engaging in the clean-up drive and virtual tree plantation, wherein NGO - Sankalp Taru planted saplings on behalf of each participant at an identified location, creating positive impact on our planet.”

The passionate 4X4 participants of the 'Great 4X4 Expedition by Toyota' series have revelled in a thrilling and unforgettable journey through all four regional expeditions, from South to West, North, and finally, the East of India, embracing the indomitable spirit of adventure and off-road excellence that Toyota's 4X4 SUVs embodies. Each expedition has offered them a unique opportunity to push the limits of their vehicles, testing their own skills, and experience the true capabilities of the exceptional line-up of 4X4 SUVs with utmost safety protocols.  While the carefully designed 4WD trails, filled with natural obstacles and challenging terrains, have showcased the versatility and reliability of these 4X4 SUVs, the camaraderie among participants was a key highlight which demonstrated the inclusiveness with the participation of both Toyota 4x4 SUV owners as well other SUV owners, which will be cherished forever. Through this ‘Great 4X4 Expedition’ initiative, Toyota has made many lifelong 4X4 fans! 


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