GIVA Celebrates Tamil Nadu's Aadi Shopping Tradition with a Month-long Festive Campaign !

 

GIVA Celebrates Tamil Nadu's Aadi Shopping Tradition with a Month-long Festive Campaign ! 

27th July, Chennai: As Tamil Nadu welcomes the auspicious month of Aadi, GIVA is celebrating the season with a month-long campaign across its Chennai stores, bringing together festive shopping, contemporary jewellery collections and special seasonal offers.

Tamil Nadu continues to be a strategic market for GIVA, driven by a strong affinity for jewellery, evolving consumer preferences and the brand's expanding retail presence in the region. Through its Aadi campaign, GIVA aims to celebrate one of the state's most cherished shopping traditions while offering customers thoughtfully curated silver, gold and lab-grown diamond collections.

The celebrations will continue until August 17, with Aadi Perukku (August 1–3) marking the peak shopping weekend. Customers can avail exclusive seasonal offers across GIVA's jewellery collections throughout the campaign. 

Speaking about the campaign, Anirudh Kudva, Chief Revenue Officer, said: "Tamil Nadu is an important market for GIVA, and Aadi is one of the region's most anticipated shopping seasons. Through this campaign, we hope to celebrate the local tradition while making our contemporary jewellery collections more accessible to customers across Chennai."

As part of the Aadi campaign, customers can enjoy Buy 2, Get 1 FREE on silver jewellery during the sale period, with a special Buy 1, Get 1 FREE offer during the Aadi Perukku weekend (August 1–3). Customers shopping gold and lab-grown diamond jewellery can also avail special savings on diamond prices throughout the campaign.

The GIVA Aadi Sale will be available across all GIVA stores in Chennai until August 17.